Press & trade media strategy · Operator-led

Your company has a story trade editors want.
We find it — and who to pitch.

Wishbone reads your business, surfaces the angles editors actually run, then matches the trade outlets and named reporters to pitch them to.

3 free press angles · No credit card · Under a minute

Live sampleacme.io

Angle 1

Why mid-market manufacturers are rebuilding supply chains closer to home

Supply Chain Dive
IndustryWeek
Manufacturing.net
Modern Materials Handling
Why now: Tariff shifts put reshoring on every trade editor's calendar this quarter — your customer data makes it concrete.

From the team behind

$1B+ GMV supported · 13+ years in digital & eCom · Senior-led, no junior handoffs.

How it works

A strategy engine for press and trade media.

Step 1

We read your business

We scan your site and profile what you actually do, who you sell to, and what proof you can offer an editor.

Step 2

We find the angles

Specific, timely story angles with a headline, a hook, why it matters now, and which readers care.

Step 3

We match outlets and people

The trade and industry outlets that would run each angle, and the named editors and reporters there.

Step 4

We hand it to an operator

Authority pitch drafts go through an analyst before they reach you. No raw machine output dumped on you.

Pricing

Start free. Scale into the engine.

Cancel anytime. Free audit credit applies to the first month of any paid plan within 7 days.

Free Snapshot

Find your story.

$0/ one-time
  • 3 press angles
  • Why now + who cares for each
  • 1 report per domain
  • 20% off any plan within 7 days
Most popular

Foundation

Structured visibility + steady press.

$850/ per month
  • 2 AI-optimized articles / month (EN + ES)
  • Editorial outreach every 60–90 days
  • Matched outlets + named editors
  • 5–10 structured citations / month
  • Quarterly authority gap report

Authority

Lead the citation graph.

$1,250/ per month
  • Everything in Foundation
  • 4 articles / month — bilingual authority clusters
  • Editorial outreach every 30 days
  • 10–20 citations / month + profile expansion
  • Press-release syndication & journalist outreach
  • Monthly executive strategy call

Questions

FAQ

What is a press angle?

A specific story an editor could run — a headline, the hook, why it's timely, and who reads it. Not a generic 'thought leadership' topic.

Why trade media?

Trade and industry outlets are where your buyers read, and they're far more likely to run a well-framed story than national press. Coverage there builds credibility that compounds.

Where do the contacts come from?

We match editors and reporters at each outlet and reveal their contact details on request, so you only pay attention to the people who matter.

Do you send the pitches?

Authority includes drafted pitches reviewed by a Wishbone analyst. You send them from your own inbox, or ask us about managed outreach.