Your company has a story editors want.
We find it — and who to pitch.
Wishbone reads your business, surfaces the angles editors actually run, then matches the trade, local and niche outlets — and the named reporters — to pitch them to.
3 free press angles · No credit card · Under a minute
Angle 1
Why mid-market manufacturers are rebuilding supply chains closer to home
Built by Wishbone Advisory
$1B+ GMV supported · 13+ years in digital & eCom · Senior-led, no junior handoffs.
How it works
A strategy engine for earned media — trade, local and niche.
We read your business
We scan your site and profile what you actually do, who you sell to, and what proof you can offer an editor.
We find the angles
Specific, timely story angles with a headline, a hook, why it matters now, and which readers care.
We match outlets and people
The trade, local and niche outlets that would run each angle, and the named editors and reporters there.
We hand it to an operator
Authority pitch drafts go through an analyst before they reach you. No raw machine output dumped on you.
Already have news?
Bring your own news or release. We'll find the angle and the outlets.
Find the real story
Drop in a launch, milestone, hire or draft release. We pull out the angles an editor would actually run.
Sharpen the release
Line-by-line feedback on the headline, lead, proof and quotes, plus a refined draft built only from your facts.
Match the media
The trade, local and niche outlets that fit your news, with a pitch line for each one.
Included with Authority. Every review is checked by a Wishbone strategist before it reaches you.
Pricing
Start free. Scale into the engine.
Cancel anytime. Upgrade within 7 days of your Snapshot and take 20% off your first month.
Free Snapshot
Find your story.
- 3 press angles
- Why now + who cares for each
- 1 Snapshot per domain
- 20% off your first month within 7 days
Authority
Monthly wire release + curated editorial outreach.
- 4 articles / month — bilingual authority clusters
- Press campaign every 30 days: wire-released press release + curated manual editorial outreach
- Upload your own angle or release for editorial feedback, a refined draft and media recommendations
- Matched outlets + named editors
- Quarterly authority gap report
- Analyst-reviewed pitches to named journalists
- Monthly executive strategy call
Questions
FAQ
What is a press angle?
A specific story an editor could run — a headline, the hook, why it's timely, and who reads it. Not a generic 'thought leadership' topic.
Which outlets do you pitch?
Whichever ones your buyers actually read: trade and industry publications, local and regional news, or niche outlets and newsletters in your space. They're far more likely to run a well-framed story than national press, and that coverage builds credibility that compounds.
Where do the contacts come from?
We match editors and reporters at each outlet and reveal their contact details on request, so you only pay attention to the people who matter.
Is a press release included?
Yes. Every paid press campaign pairs a wire-released press release with curated, manual outreach to the editors and reporters most likely to run your story. The wire gives you broad pickup; the personal pitches land the coverage that matters.
Can I bring my own news or press release?
Yes, on Authority. Upload your news, angle or draft release and we'll find the strongest angles, give editorial feedback, write a refined draft and suggest the outlets to pitch.
Do you send the pitches?
Authority includes drafted pitches reviewed by a Wishbone analyst. You send them from your own inbox, or ask us about managed outreach.